Modern Superman is all about persuasion.
When you get down to the basics (products, consumers, household economics, the “American Dream”), advertising is relatively easy. If you have something that people want, people will do what it takes to get it. The problem that contemporary lifestyles encounter is, also, relatively simple to identify: A robust marketplace.
It’s a big world, and your product is a grain of sand in the Sahara. Modern Superman is about identifying that grain of sand, and highlighting it so much that it they’ll want to make a Broadway show about its grain-of-sand shenanigans.
Monty Python’s “Sandalot”?
Your product is likely not as useless as a grain of sand. Given that you’ve made it this far (looking for a freelance copywriter – how smart you are!), your product probably has some value.
And that’s where we can help.
It’s what we do.
Unify: We take all of the information you have about your product, all of the consumer feedback, all of the value data, and come up with a unifying message that presents your product to potential customers as an immediate need and value.
Simplify: Selling is simple. People have needs, and speaking to those needs is really all it takes. The balance in the approach is what requires thought, and that’s where we excel. You have to make an effective argument, and that requires simplicity of design. If you describe your product the correct way, and can prove that it fulfills a need of the consumer, it will sell itself. Our job is to make sure we meet that obligation in storytelling before your potential customer loses interest.
Amplify: This one’s easy – it’s all about standing out from the crowd. You do that by adding unique twists to proven models. You do that by meeting them, where they are. Scalability matters. You want your ideas in front of as many people as possible. This isn’t the job of a copywriter, certainly, but it is our job to make sure you have the necessary messages for different demographics. That’s what counts. Direct marketing is all about reaching people “where they are”. That means being able to make an effective sales pitch wherever a potential customer may be in life. One size usually doesn’t fit all.
If you’ve made it to this page, it’s likely I’ve already reached out to you.
That means that I’ve taken a personal interest in your product, and that I believe I could improve your sales.
A little about my background:
- I have been a part-time copywriter for over 10 years.
- I have produced everything from brochures, to fundraising emails, to how-to guides, to direct sales letters, to comprehensive technical manuals.
- I have degrees in Psychology and Communications from UNC-Chapel Hill.
- Most of my career has been dedicated to non-profit work – if I can get people to volunteer for street cleanups, getting them to buy a product that can improve their life is essentially shooting fish in a barrel.
Is that really a thing? Seems like a strange hobby. I digress…
Feel free to look over my portfolio. My experience has some variety, but my niche is Direct Response Marketing.
Let me write your sales letters. They’ll be great. You have my guarantee. If they’re not, you fully have my permission to berate my skills on LinkedIn.
We can cover any type of Direct Response campaign:
- Basic products and services
- Nonprofit fundraising
- Political fundraising
- Real Estate
And we’re always up for unique challenges.
Despite my ego, I’m willing to offer a dirt-cheap consultation price. If we decide to proceed, that initial investment will go toward your overall service charges.
Again, I’ve reached out to because I already like you. I think we can help each other out.
Let’s work together.